Stratix
strives
to
look,
feel,
and
function
consistently
The same goes for how we speak
The Pillars
Our tone of voice is
clear,
useful,
bilingual,
&
memorable
Example:
Keep it crystal clear. Trim words. Use strong nouns. Write for humans first, algorithms second.
Help people take action. Tell them what’s coming in Malayalam or English, then show them the one button that gets them there.
Stay real and relatable. Write the way Kerala talks. Avoid jargon. Remember shop owners and doctors will be reading your words.
Charm them with wit. Festival hooks and honest humour beat corporate polish. If your writing isn’t surprising you, how can it surprise your reader?
“
Go from idea to done with Stratix.
”
“
Centralize your content.
Grow your business.
”
“
Get to work,
with a lot less work.
”
“
It’s that simple :)
”